Tuesday, November 25, 2014

Albany Startup, Twill, Celebrates Launch & Kickstarter Success with Children’s Fashion show

ALBANY>> Twill, a local startup that donates a blanket to a child in need after one is purchased, hosts a company launch event with food, drinks and fashion

What:  Twill, a local startup, will host a celebratory company launch event on Saturday, November 29 at TASTE in Albany from 6 to 9 pm. The event will feature a children’s fashion show, authentic super heroes, delicious food and drink and a moving presentation from Felix Perez, a guest speaker from the American Red Cross.

Twill donates a warm and inspiring blanket to a child in need for every blanket that is purchased. The local startup will donate over 200 blankets by the end of the year, and their goal is to reach every child battling life threatening diseases, homelessness, or temporary hardships in the Capital Region.

Marissa Lanchak, from FLY92, will MC the fashion show as kids strut down the runway. The models, which are children volunteering from Twill’s partner organizations, will be wearing formal evening outfits donated by TuxEGO and Peek A Boo. Heroes4Hope, a charity that inspires kids to be their own heroes, are sending five authentic superheroes to mingle with Twill’s supporters.

Guests will enjoy drinks, and culinary treats from TASTE’s executive chef, Mark D. Graham, and Twill’s founders will present a video showing supporters of the company’s mission, as well as recipients of Twill’s blankets. A number of notable advocates will be in attendance, including County Executive Dan McCoy, Assemblyman John McDonald, and NYS Senator Cecilia Tkaczyk.

The Albany-based startup launched a Kickstarter campaign earlier this month to raise $10,000 by December 15. The funds raised through the campaign will be used to fulfill purchase requests, expand the product line and allow the co-founders to dedicate more time to the company. A number of local organizations, known as Blanket Buddies, have already partnered with the startup, including Albany Medical Center, American Red Cross, Maddie’s Mark, American Cancer Society and more. Proceeds raised at the company launch event will be contributed to the Kickstarter campaign.

When: Saturday, November 29, 2014
6 to 9 pm EST
Where: TASTE
45 Beaver Street.
Albany, NY 12207

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